E.L.F. COSMETICS POP-UP

E.L.F. COSMETICS POP-UP

Details

e.l.f. Cosmetics is bringing its latest campaign to life with a one-day-only pop-up: The Law Offices of e.l.f.ino & schmarnes: Affordable Beauty Attorneys At Large. This is a disruptive, highly visual experience that puts overpriced beauty on blast. From dramatic “beauty complaint” filings to surprise product settlements, every visitor will have a chance to claim real benefits -- a.k.a. e.l.f. Holy Grail products. The IRL moment channels the nostalgic charm of early 2000s law commercials, brought to life by a cast of theatrical “Affordable Beauty Attorneys” working hard on the case for affordable glam. Visitors can catch a live showcase of the attorneys in action, engage in a fun, interactive game where they file a beauty complaint, and score product giveaways.