The Best of K-Beauty IRL Pop Up by Playlab

The Best of K-Beauty IRL Pop Up by Playlab

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You're invited to experience the Best of K-Beauty IRL Pop-up, curated by PlayLab, your favorite Asian beauty store. From LA to NYC, they are here to simplify and demystify K-Beauty for you. From August 1st - 3rd, PlayLab Beauty will be popping up in SoHo! Not only will Co-Founders, Jeanha and Vanessa, be on hand to help you build your routine but people can also expect: Fun stations: Make a custom DIY keychain, try the claw machine, or snap a selfie at the photo zone. Giveaways: Score free full-size products and deluxe samples with orders over $75, plus more free samples from brands like Round Lab and Molvany! Presentations: Learn more about personal color analysis with Seklab NYC and debunking K-beauty myths with PlayLab's Co-Founder. August 1 – August 3 Friday: 1 - 6pm Saturday - Sunday: 11am - 6pm